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Reading Time: 3 minutesBy now, most organizations have transitioned to Google Analytics (GA4), marking a fundamental shift in how we collect, analyze, and interpret user data. Unlike Universal

Reading Time: 3 minutesIf you’ve heard discussions about server-side tagging but aren’t sure what it is—or whether it’s just another fleeting marketing buzzword—this guide is for you. In

Reading Time: 2 minutesIn today’s hyper-competitive digital market, businesses need more than just data; they need actionable insights that drive informed decisions. Amplitude Analytics is revolutionizing how organizations

Reading Time: 4 minutesAs consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user experiences continue to increase. In

Reading Time: 2 minutesMarketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations are eager to train bidding

Reading Time: 4 minutesUnassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when GA4 cannot bucket incoming traffic

Reading Time: 4 minutesA fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data points have come together to

Reading Time: 5 minutesGoogle Analytics 4 (GA4) has introduced several customizable reports through its Exploration feature, one of which is the Path Explorer report. This report is a

Reading Time: 3 minutesBusinesses of all sizes are constantly having to navigate through mountains of data to make informed decisions that drive growth and success, and the complexity

Reading Time: 3 minutesIn today’s competitive digital landscape, maximizing your marketing return on investment (ROI) is essential for sustained business growth. Predictive analytics, a powerful tool that leverages

Reading Time: 2 minutesIn the fast-paced world of digital analytics, staying on top of the latest trends is essential for businesses and analysts alike. As we move into

Reading Time: 3 minutesPrivacy and data protection have become more crucial in today’s digital landscape. As businesses collect and process personal information from users, they must comply with

Reading Time: 2 minutesThe rapidly changing field of digital analytics intensifies the importance of ensuring your organization’s data accuracy and reliability. Merkle|Cardinal Path is a proud partner of