Let’s have a look at some great online tools that marketers can use to create and test landing pages without IT support. We had a look at eleven tools that provide a free trial A list of the tools below is sorted in alphabetical order.
Editor’s Note: This post was originally published in July 2013 and has been updated for accuracy of pricing, links, and features. We also added LeadPages, a tool that has been brought to our attention since we first created this list, and removed Premise for WordPress which is no longer available to new customers.
Formstack
www.formstack.com
Formstack enables the creation of landing pages with powerful forms.
Features: www.formstack.com/how
Highlights:
- Focus on forms (variety of form elements and ability to create form with conditional logic)
- Integration with a variety of third-party apps and plugins (payment processors, email marketing solutions, social media platforms, etc.)
- Strong data security
Pricing: Different service levels from $39/month to $249/month. Free 14-day trial is available. Pricing details.
HubSpot
www.hubspot.com
HubSpot offers a powerful bundle of tools for inbound marketing needs.
Features: www.hubspot.com/products/landing-pages
Highlights:
- Landing pages integrated with powerful inbound marketing software
- Ability to attach forms
- Ability to use follow-up emails
Pricing: Different packages from $200/month to $2,400/month for entire marketing software system. Free 30-day trial is available. Pricing details.
Instapage
https://instapage.com
Instapage is a tool for creating and A/B testing landing pages.
Features: https://instapage.com/features
Highlights:
- Built for teams and agencies
- 100+ templates available
- Powerful A/B testing with analytics
Pricing: Different packages from $29/month to $127/month. Free 30-day trial is available. Pricing details.
Ion Interactive
ioninteractive.com
Ion Interactive solutions are focused on enterprise clients.
Highlights:
- Focuses on enterprise clients
- A team of experts is available to help with building pages and forms, customization, training sessions, etc
- Enterprise level support
Pricing: Different packages from $3,000/month to $6,000/month. Call for a personalized program. Pricing details.
Kickoff Labs
www.kickofflabs.com
KickoffLabs offers a CMS for landing page set-up integrated with an email marketing solution.
Highlights:
- Integration with email marketing
- Referral generation system
- Campaign performance reports
Pricing: Different packages from $39/month to $149/month. Free 30-day trial is available. Pricing details.
Lander
www.landerapp.com
Lander provides the ability to create landing pages and then perform A/B split testing.
Features: www.landerapp.com/features
Highlights:
- Easy-to-use editor
- Variety of available layouts
- Integration with third party tools (social media, email marketing, CRM, etc)
Pricing: Different plans from $37/month to $999/month. Free 14-day trial is available. Pricing details.
LeadPages
www.leadpages.com
LeadPages offers a landing page editor with a huge selection of available templates.
Features: www.leadpages.net/features
Highlights:
- Integration with WordPress
- Integration with major email service providers
- Facebook compatibility for templates
Pricing: Different plans from $17/month to $199/month. Free trial is available. Pricing details.
Optimizely
www.optimizely.com
Optimizely offers a landing page editor with a focus on A/B and multivariate testing.
Features: www.optimizely.com/solutions/
Highlights:
- Reporting dashboard with a focus on testing
- Cross-browser testing
- Integration with popular analytics tools
Pricing: Starter plan with limited features if free. Pricing details.
PageWiz
www.pagewiz.com
PageWiz provides a landing page design tool with built-in testing functionality.
Features: www.pagewiz.com/Features
Highlights:
- Built-in A/B testing functionality
- Integration with a variety of widgets
- A variety of design templates
Pricing: Different plans from $25/month to $199/month. Free 30-day trial is available. Pricing details.
Unbounce
unbounce.com
Unbounce provides a drag-and-drop page builder with customization features and A/B testing functionality.
Features: unbounce.com/features/
Highlights:
- Easy-to-use landing page editor with advanced features
- A variety of design templates
- Integration with email, CRM, optimization and other tools
Pricing: Different plans from $49/month to $199/month. Free 30-day trial is available. Pricing details.
