11 Landing Page Platforms: Create and Test Landing Pages Without IT

Let’s have a look at some great online tools that marketers can use to create and test landing pages without IT support. We had a look at eleven tools that provide a free trial A list of the tools below is sorted in alphabetical order.

Editor’s Note: This post was originally published in July 2013 and has been updated for accuracy of pricing, links, and features. We also added LeadPages, a tool that has been brought to our attention since we first created this list, and removed Premise for WordPress which is no longer available to new customers.

Formstack

www.formstack.com
Formstack enables the creation of landing pages with powerful forms.
Features: www.formstack.com/how
Highlights:

Focus on forms (variety of form elements and ability to create form with conditional logic)
Integration with a variety of third-party apps and plugins (payment processors, email marketing solutions, social media platforms, etc.)
Strong data security

Pricing: Different service levels from $39/month to $249/month. Free 14-day trial is available. Pricing details.

HubSpot

www.hubspot.com
HubSpot offers a powerful bundle of tools for inbound marketing needs.
Features: www.hubspot.com/products/landing-pages
Highlights:

Landing pages integrated with powerful inbound marketing software
Ability to attach forms
Ability to use follow-up emails

Pricing: Different packages from $200/month to $2,400/month for entire marketing software system. Free 30-day trial is available. Pricing details.

Instapage

https://instapage.com
Instapage is a tool for creating and A/B testing landing pages.
Features: https://instapage.com/features
Highlights:

Built for teams and agencies
100+ templates available
Powerful A/B testing with analytics

Pricing: Different packages from $29/month to $127/month. Free 30-day trial is available. Pricing details.

Ion Interactive

ioninteractive.com
Ion Interactive solutions are focused on enterprise clients.

Highlights:

Focuses on enterprise clients
A team of experts is available to help with building pages and forms, customization, training sessions, etc
Enterprise level support

Pricing: Different packages from $3,000/month to $6,000/month. Call for a personalized program. Pricing details.

Kickoff Labs

www.kickofflabs.com
KickoffLabs offers a CMS for landing page set-up integrated with an email marketing solution.

Highlights:

Integration with email marketing
Referral generation system
Campaign performance reports

Pricing: Different packages from $39/month to $149/month. Free 30-day trial is available. Pricing details.

Lander

www.landerapp.com
Lander provides the ability to create landing pages and then perform A/B split testing.
Features: www.landerapp.com/features
Highlights:

Easy-to-use editor
Variety of available layouts
Integration with third party tools (social media, email marketing, CRM, etc)

Pricing: Different plans from $37/month to $999/month. Free 14-day trial is available. Pricing details.

LeadPages

www.leadpages.com
LeadPages offers a landing page editor with a huge selection of available templates.
Features: www.leadpages.net/features
Highlights:

Integration with WordPress
Integration with major email service providers
Facebook compatibility for templates

Pricing: Different plans from $17/month to $199/month. Free trial is available. Pricing details.

Optimizely

www.optimizely.com
Optimizely offers a landing page editor with a focus on A/B and multivariate testing.
Features: www.optimizely.com/solutions/
Highlights:

Reporting dashboard with a focus on testing
Cross-browser testing
Integration with popular analytics tools

Pricing: Starter plan with limited features if free. Pricing details.

PageWiz

www.pagewiz.com
PageWiz provides a landing page design tool with built-in testing functionality.
Features: www.pagewiz.com/Features
Highlights:

Built-in A/B testing functionality
Integration with a variety of widgets
A variety of design templates

Pricing: Different plans from $25/month to $199/month. Free 30-day trial is available. Pricing details.

Unbounce

unbounce.com
Unbounce provides a drag-and-drop page builder with customization features and A/B testing functionality.
Features: unbounce.com/features/
Highlights: