A couple of weeks ago we provided a list of PPC Management Tools. This week we’ve decided to expand on that idea, but this time we want to focus on tools for an SEO Audit.
Below is compilation of different, useful tools. It is important to keep in mind that these tools just provide data for SEO experts. The most important part of SEO Audit is human interpretation of compiled information. The tools just help to save time and keep mind free of routine data mining tasks.
A. Desktop Tools
Xenu’s Link Sleuth
http://home.snafu.de/tilman/xenulink.html
- emulates the spidering by the search engines
- helps identify broken links and redirects
LinkExaminer
https://www.analogx.com/contents/download/Network/lnkexam/Freeware.htm
- emulates the spidering by the search engines
- helps identify broken links and redirects
B. Online Tools
Yahoo Site Explorer
http://siteexplorer.search.yahoo.com/ (Now Defunct)
- helps review/analyze list of cashed pages
- helps review/analyze inbound links
OpenSiteExplorer
http://www.opensiteexplorer.org/
- link popularity checker
- backlink analysis tool
LinkDiagnosis
http://www.linkdiagnosis.com/ (Defunct)
- helps analyze link profile
Webconfs HTTP/HTTPS Header Check
http://www.webconfs.com/http-header-check.php
- helps inspect the HTTP/HTTPS headers
Webconfs Similar Page Checker
http://www.webconfs.com/similar-page-checker.php
- helps identify uniqueness level of text content
Webconfs Domain Stats Tool
http://www.webconfs.com/domain-stats.php
- provides some domain related stats
SEO Browser
http://www.domaintools.com/seo-browser/
- shows the page as the search engines would see it
WHOIS Lookup Tool
- helps review WHOIS information including domain age
Google Webmaster Tools
https://www.google.com/webmasters/tools/
- shows issue found by Google
Bing Webmaster Tools
http://www.bing.com/toolbox/webmasters/
- shows some stats (crawling, links, etc)
Xinu Returns
http://xinureturns.com/ (Defunct)
- shows different website related stats
C. Firefox Add-Ons
User Agent Switcher
https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/ (Defunct)
- emulate different user agents (search engine spiders, mobile devices, etc)
- helps identify cloaking
SEO for Firefox
http://tools.seobook.com/firefox/seo-for-firefox.html
- provides SEO snapshot of the page in SEO XRay Tool
- provides quick site/page information in Lookup Tool
Firebug
- helps inspect HTML code
FoxyProxy
http://getfoxyproxy.org/ (Defunct)
- helps review websites with IP based content serving (multi-language sites, etc)
Live HTTP Header
https://addons.mozilla.org/en-us/firefox/addon/live-http-headers/
- helps capture and analyze server header responses
YSlow
- helps analyze size of different elements on the page (images, CSS code, text/html, etc)
GoogleGlobal
https://addons.mozilla.org/en-US/firefox/addon/google-global/
- helps review Google search results in different geographical locations
SEO Quake
- shows different website related stats
