Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of moving to a tag management system paired with a data layer in his latest ClickZ article. Using a TMS removes some of a marketer’s dependency on developers, and improves data accuracy leading to company-wide adoption of data-driven decision making.
Also, check out our on-demand webinar for 10 Mistakes Uncovered in Analytics Audits which could be keeping you from fully trusting your data.
