This week we figured that we’d take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions.
A. Keyword Research Tools
1. Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Keywords research tool integrated with Google AdWords
FREE
2. Microsoft AdCenter Labs
http://adlab.msn.com/alltools.aspx
Keyword Mutation Detection, Online Commercial Intention Detection, etc
FREE
3. Wordtracker
http://www.wordtracker.com/find-the-best-keywords
Keyword research tool with many features.
7-day free trial, then $69 per month
4. Trellian Keyword Discovery
http://www.keyworddiscovery.com/index.html
Keyword research tool with spelling mistake research and seasonal search trends.
Free trial, then from $69.50 per month or from $5
99.40 per year
5. Wordstream
Keyword research tool with Google AdWords integration, alerts and Quality Score management tools
Free trial, then from $299 per month
6. Keyword Lizard
Keyword permutation tool to create combinations based on your keyword lists.
FREE
7. SpeedPPC
Suite of tools to build the anatomy of a paid search campaign
$248.50
8. Keyword Country
http://www.keywordcountry.com/
Keyword mining tool.
$49 per month or $299 per year
9. PPC REX
http://www.gim.co.il/PPC-REX.aspx
Tool to build lists of long-tail keywords.
Contact for pricing
10. Google Search Based Keyword Tool
Gap analysis to compare content of the website against Google search queries.
FREE
11. Google Wonder Wheel
http://www.googlewonderwheel.com/2009/05/15/google-wonder-wheel-whats-that-all-about.html
Tool for keyword research brainstorming.
FREE
12. Google Suggest Results
Provides ideas for keyword research brainstorming
FREE
13. Soovle
Provides search suggestions around specific intents (buying, looking for product reviews, etc)
FREE
14. Epiar Negative Keyword Lists (NKL)
http://www.negative-keywords.com
Generate powerful lists of negative keywords
From $395
15. Keyword Mixer
Create different combinations and variations of keywords
FREE
16. 5MinuteSite
http://www.5minutesite.com/local_keywords.php
Generate lists of local keywords
FREE
B. Competitive Analysis Tools
1. Compete
Helps monitor competitors online performance and discover new streams of traffic.
From $199 per month
2. SpyFu
Provides competitive insights on keywords and PPC strategy
FREE, more functionality from $69.95 per month
3. SEMRush
Competition research tool to analyze traffic, keywords, etc.
From $49.95 per month
4. iSpionage
Helps analyze competitors’ top performing keywords and ad copies
From $59 per month
5. The Search Monitor
http://www.thesearchmonitor.com/
Helps analyze competitors’ paid search strategy
From $99 per month
6. AdGooroo
Helps analyze competitors’ paid search strategy
$499 per month or $4,389 per year
C. Landing Page Creation Tools
1. Unbounce
Do-it-yourself landing page platform to create, publish and optimize landing pages without I.T.
From $25 per month
2. LiveBall
http://www.ioninteractive.com/liveball-landing-page-software/
Helps produce and launch multi-page landing experiences such as micro-sites without I.T.
Contact for pricing
D. Account Management Tools
1. Google AdWords Editor
http://www.google.com/intl/en/adwordseditor/
Application for managing Google AdWords account
FREE
2. Microsoft adCenter Desktop
http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop
Application for managing Microsoft AdCenter accounts
FREE
3. Marin Software
The enterprise-class paid search management platform
2% – 4,5% of managed monthly search spending
4. ClickEquitions
http://www.clickequations.com/
Paid search platform for large advertisers and agencies.
From $2,000 per month
5. Acquisio
Paid search management platform
1.25% – 5% of managed monthly search spend
6. Kenshoo
Paid search management platform
Contact for pricing
7. Omniture (Adobe) SearchCenter
http://www.omniture.com/en/products/visitor_acquisition/searchcenter
Good choice for websites with Omniture SiteCatalyst installed
Contact for pricing
E. Display Network Tools
1. Google AdPlanner
http://www.google.com/adplanner/
Helps identify website to target right audience and build media plans.
FREE
2. Microsoft AdCenter Labs
Set of tools for audience research and analysis
FREE
3. Aperture
Audience targeting and measurement platform.
Contact for pricing
F. Measurement Tools
1. Google Analytics
Web analytics platform
FREE
2. ClickPath
Solution to link the call data to the originating ad sources
Contact for pricing
3. RevTrax
Cross-channel analytics platform to connect on-line promotions with in-store sales
Contact for pricing
4. Coremetrics Analytics
Web analytics platform
Contact for pricing
5. Webtrends Analytics
Web analytics platform for different traffic channels including mobile and social media
Contact for pricing
6. Unica Web Analytics
Web analytics platform
Contact for pricing
G. Quality Assurance
1. KnowClick
Get insights on traffic quality and feedback from your visitors
Contact for pricing
2. iPerception
Customer satisfaction measurement tools
Contact for pricing
3. 4Q Online Survey
Customer satisfaction survey tool
FREE
4. ForeSee Results
Customer satisfaction analytics
Contact for pricing
5. UserTesting
Web usability testing services
$39 per one user tester
H. Remarketing/Retargeting
1. Google AdWords Remarketing Features
Retargeting capabilities within Google AdWords
FREE
2. FetchBack
Retargeting solutions
Contact for pricing
3. Magnetic
Solution for search retargeting campaigns.
Contact for pricing
I. Other Tools
1. Google AdWords Ad Preview Tool
Preview Google AdWords ads in search results with different options
FREE
