This week we figured that we’d take a break from PPC Pre-Campaign Research with Google Analytics to bring you something special: 50 pay-per-click tools to help you setup new PPC campaigns, optimize existing campaigns and increase your conversions.
https://adwords.google.com/select/KeywordToolExternal
Keywords research tool integrated with Google AdWords
FREE
http://adlab.msn.com/alltools.aspx
Keyword Mutation Detection, Online Commercial Intention Detection, etc
FREE
http://www.wordtracker.com/find-the-best-keywords
Keyword research tool with many features.
7-day free trial, then $69 per month
http://www.keyworddiscovery.com/index.html
Keyword research tool with spelling mistake research and seasonal search trends.
Free trial, then from $69.50 per month or from $5
99.40 per year
Keyword research tool with Google AdWords integration, alerts and Quality Score management tools
Free trial, then from $299 per month
Keyword permutation tool to create combinations based on your keyword lists.
FREE
Suite of tools to build the anatomy of a paid search campaign
$248.50
http://www.keywordcountry.com/
Keyword mining tool.
$49 per month or $299 per year
http://www.gim.co.il/PPC-REX.aspx
Tool to build lists of long-tail keywords.
Contact for pricing
Gap analysis to compare content of the website against Google search queries.
FREE
http://www.googlewonderwheel.com/2009/05/15/google-wonder-wheel-whats-that-all-about.html
Tool for keyword research brainstorming.
FREE
Provides ideas for keyword research brainstorming
FREE
Provides search suggestions around specific intents (buying, looking for product reviews, etc)
FREE
http://www.negative-keywords.com
Generate powerful lists of negative keywords
From $395
Create different combinations and variations of keywords
FREE
http://www.5minutesite.com/local_keywords.php
Generate lists of local keywords
FREE
Helps monitor competitors online performance and discover new streams of traffic.
From $199 per month
Provides competitive insights on keywords and PPC strategy
FREE, more functionality from $69.95 per month
Competition research tool to analyze traffic, keywords, etc.
From $49.95 per month
Helps analyze competitors’ top performing keywords and ad copies
From $59 per month
http://www.thesearchmonitor.com/
Helps analyze competitors’ paid search strategy
From $99 per month
Helps analyze competitors’ paid search strategy
$499 per month or $4,389 per year
Do-it-yourself landing page platform to create, publish and optimize landing pages without I.T.
From $25 per month
http://www.ioninteractive.com/liveball-landing-page-software/
Helps produce and launch multi-page landing experiences such as micro-sites without I.T.
Contact for pricing
http://www.google.com/intl/en/adwordseditor/
Application for managing Google AdWords account
FREE
http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop
Application for managing Microsoft AdCenter accounts
FREE
The enterprise-class paid search management platform
2% – 4,5% of managed monthly search spending
http://www.clickequations.com/
Paid search platform for large advertisers and agencies.
From $2,000 per month
Paid search management platform
Paid search management platform
Contact for pricing
http://www.omniture.com/en/products/visitor_acquisition/searchcenter
Good choice for websites with Omniture SiteCatalyst installed
Contact for pricing
http://www.google.com/adplanner/
Helps identify website to target right audience and build media plans.
FREE
Set of tools for audience research and analysis
FREE
Audience targeting and measurement platform.
Contact for pricing
Web analytics platform
FREE
Solution to link the call data to the originating ad sources
Contact for pricing
Cross-channel analytics platform to connect on-line promotions with in-store sales
Contact for pricing
Web analytics platform
Contact for pricing
Web analytics platform for different traffic channels including mobile and social media
Contact for pricing
Web analytics platform
Contact for pricing
Get insights on traffic quality and feedback from your visitors
Contact for pricing
Customer satisfaction measurement tools
Contact for pricing
Customer satisfaction survey tool
FREE
Customer satisfaction analytics
Contact for pricing
Web usability testing services
$39 per one user tester
Retargeting capabilities within Google AdWords
FREE
Retargeting solutions
Contact for pricing
Solution for search retargeting campaigns.
Contact for pricing
Preview Google AdWords ads in search results with different options
FREE
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