A Template for Writing a Digital Data and Analytics RFP

Photo credit: Pixabay

Image source: Pixabay

“We need help with our data analytics and optimization strategy, but we don’t know where to start.” At Cardinal Path, this is something we hear often. The next step for most would be to call in the outside experts. Just trying to source new or emerging talents and skills sets without having an understanding of exactly what it is you are searching for can be a major headache. The key to writing an effective RFP is to have a solid understanding of what you are looking for before you go off in search of your new partner.

To help you get started, we’ve put together an RFP Template for Digital Analytics Services that you can use to clarify your needs, objectives, and requirements. Be sure to also check out Marketing Land’s column How to Write a Digital Data & Analytics RFP for six key guidelines that will help you get better results from your RFP.

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.