Categories: Data Strategy

AdWeek “Masters of Data”

It’s Advertising Week in New York City, and Wednesday (Day 3) was part of the “Data Track” of the event. So of course, our very own Alex Langshur, (Senior Partner and Co- founder at Cardinal Path), was on the scene! Alex moderated a panel discussion aptly named “Masters of Data”, which discussed how to overcome the fear of “Frankenmetrics”, and how to tame the beast that is mobile data and measurement.

The industry experts– who included leaders at Adobe, Index Exchange, Viant, and Neustar, weighed in on how the future of “data driven” solutions might look.

Click here to watch a recording of the discussion.

Megan Coupar

Megan joined Cardinal Path in 2016, bringing with her a depth of experience managing brands and products for organizations in the technology sector. She is passionate about implementing compelling marketing campaigns which improve brand awareness and product adoption, and result in a positive impact on sales & revenue. As Cardinal Path’s Marketing Communications Manager, she oversees brand and product marketing strategy, communications, and public relations programs.