Technology Services

Am I a Web Usability Heretic?

On Tuesday, Kent Clark posted about copywriting. He cautioned against following grammatical rules too religiously. His post reminded me of https://www.cardinalpath.com/blog/copywriting-tip-sometimes-the-worst-grammar-is-the-right-grammar, an article I wrote almost two years ago. Its theme was similar, but dealt with design rather than copywriting:

Website Usability… Without the Dogma

Before you brand me a usability heretic, know that almost three years ago, I presented the flipside of the argument. See my article on “why rules matter”:

Usability Checklists: Just Dogma?

Does this make me a flip-flopper (which is even worse than a heretic)? Not really. It’s easy enough to reconcile the two sides of this issue: To excel in any field – to truly stand out – you must break some rules. But to break the rules judiciously, you first have to understand them.

Cardinal Path

Share
Published by
Cardinal Path

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

1 month ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

2 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

2 months ago

This website uses cookies.