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Reading Time: 4 minutesAs consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user experiences continue to increase. In

Reading Time: 2 minutesMarketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations are eager to train bidding

Reading Time: 4 minutesUnassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when GA4 cannot bucket incoming traffic

Reading Time: 4 minutesA fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data points have come together to

Reading Time: 5 minutesGoogle Analytics 4 (GA4) has introduced several customizable reports through its Exploration feature, one of which is the Path Explorer report. This report is a

Reading Time: 3 minutesBusinesses of all sizes are constantly having to navigate through mountains of data to make informed decisions that drive growth and success, and the complexity

Reading Time: 3 minutesIn today’s competitive digital landscape, maximizing your marketing return on investment (ROI) is essential for sustained business growth. Predictive analytics, a powerful tool that leverages

Reading Time: 2 minutesIn the fast-paced world of digital analytics, staying on top of the latest trends is essential for businesses and analysts alike. As we move into

Reading Time: 3 minutesPrivacy and data protection have become more crucial in today’s digital landscape. As businesses collect and process personal information from users, they must comply with

Reading Time: 2 minutesThe rapidly changing field of digital analytics intensifies the importance of ensuring your organization’s data accuracy and reliability. Merkle|Cardinal Path is a proud partner of

Reading Time: 3 minutesThe cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party cookies (3PC) in its market-leading

Reading Time: 4 minutesOne of the most common questions we get about GA4 isn’t really about GA4, itself. It’s about why data viewed in the GA4 UI doesn’t

Reading Time: 4 minutesUsing engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years, many organizations used Google Optimize

Reading Time: 2 minutesGoogle announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in response to ongoing regulator and industry feedback. Specifically, Google now

Reading Time: 4 minutesFunnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a crucial role in identifying points

Reading Time: 4 minutesGA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s e-commerce reports for retail businesses,

Reading Time: 3 minutesUnderstanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide an overview of GA4’s engagement

Reading Time: 4 minutesChannel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups, like search, display, and more.

Reading Time: 2 minutesHere at Merkle | Cardinal Path, we’ve been working with Google Analytics 4 (GA4) since 2019, when it was initially known as “Google Analytics App

Reading Time: 9 minutesPart 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve got a “fish on the