Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now.
I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want to take to keep your Google Analytics data clean. The same concept would apply to other analytics tools you might be running. As Avinash always reminds us, data accuracy is always one of the biggest challenges in web analytics.
Here are my steps:
You need to have a Google AdWords account and a Salesforce account before you can integrate them.
When Salesforce performs its integration with AdWords, it appends parameters (_kk and _kt) to all destination URLs in your AdWords account. We suggest that you strip these query parameters out of URL to insure no duplicate entries in your Top Content report.
To strip the query parameters, please follow these steps:
*A note for AdWords managers. Keep in mind that when Salesforce appends the destination URLs with its _kk parameters, this is actually “editing” your AdWords ads and the stats associated with these ads will now reset, according to how Google AdWords works.
<META HTTP-EQUIV="Content-type" CONTENT="text/html; charset=UTF-8"> . . . <form action="https://www.salesforce.com/servlet/servlet.WebToLead? encoding=UTF-8" method="POST"> <input type=hidden name="oid" value="xxxxxxxxxxxxxxx"> <input type=hidden name="retURL" value="https://www.mysite.com/thankyou.html"> <label for="first_name">First Name</label><input id="first_name" maxlength="40" name="first_name" size="20" type="text" /><br> <label for="last_name">Last Name</label><input id="last_name" maxlength="80" name="last_name" size="20" type="text" /><br> <label for="email">Email</label><input id="email" maxlength="80" name="email" size="20" type="text" /><br> <input type="submit" name="submit"> </form>
Add the following tracking code to every page of your site right before the </BODY> tag
<!-- Begin Salesforce Tracking Code --> <SCRIPT type="text/javascript" src="https://lct.salesforce.com/sfga.js"> </SCRIPT> <SCRIPT type="text/javascript">__sfga();</SCRIPT> <!-- End Salesforce Tracking Code -->
By clicking the “Test your Setup” you will be able to test the installation of the codes in step i and ii
This report gives an overview of the leads submitted to SalesForce from your website
For more detailed information, click on each lead and learn more about the lead source
As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…
Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…
Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…
This website uses cookies.