Analysis & Insights

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…

2 years ago

Less is More: Driving Performance by Simplifying Digital Experiences

In most of our daily interactions, having many choices is a boon to our quality of life. The ability to…

5 years ago

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I'll be diving into…

5 years ago

Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection -…

5 years ago

A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I'll be breaking down some common and uncommon methods for measuring business requirements.Inspired by a session…

5 years ago

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