Artificial Intelligence (AI) is rapidly becoming pervasive in search engine results. In Google search, users often see AI Overviews from…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In…
There is a new generation of attribution platforms that allow marketers to leverage considerable insights gained in moving from single…
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