bigquery

Visitor Acquisition, Retention, and Attrition, Using BigQuery and a Simple Data Model

It’s a well-known fact in business that retaining your existing clients is easier and less expensive than acquiring new ones.…

7 years ago

Landing Pages in Two Platforms: Google Analytics and BigQuery

Of the several dozen reports built into the Google Analytics navigation, some are more specialized and rarely used, while others…

8 years ago

Big Data for Publishers

Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a…

8 years ago

Getting Your Feet Wet in the Data Lake: Analytics 360 in BigQuery

I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts…

8 years ago

Using Data to Predict the SuperBowl 50 Winner

It’s that time of year again! SuperBowl 50 is upon us, and this year the Bay Area is alive with…

8 years ago

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