Cardinal Path

#cardinalpath

GA4 and BigQuery: why might data not match?

One of the most common questions we get about GA4 isn’t really about GA4, itself. It’s about why data viewed…

2 weeks ago

GA4 + Optimizely: Integration Overview

Using engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years,…

2 months ago

Google Delays Third-Party Cookie Deprecation to 2025

Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in response to ongoing regulator and…

3 months ago

Understanding Funnel Reports in GA4

Funnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a…

3 months ago

GA4 Monetization Reports: An Overview

GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s…

3 months ago

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