Cardinal Path

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Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools are powerful, providing teams with…

2 days ago

Mastering GA Custom Metrics – Best Practices & Pitfalls to Avoid

In our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s…

1 week ago

Unlocking User Behavior: The Power of Session Replay + AI Analytics

In today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers, fast. While dashboards and reports…

1 week ago

From Data to Decisions: How AutoML Powers Smarter Marketing

In Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to…

2 weeks ago

Optimizing Online Learning with Data-Driven Feedback and In-App Guidance

In today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top priorities. Whether you're running an…

3 weeks ago

AI-Driven Marketing: How AutoML Powers Smarter Conversions & Insights

Predicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive…

3 weeks ago

Unlocking GA4 Custom Metrics: The Key to Tracking What Matters Most

Unlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with powerful built-in metrics, but to…

4 weeks ago

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

1 month ago

Mastering GA4’s Data Model: A Refresher on Event-Based Tracking & User Insights

By now, most organizations have transitioned to Google Analytics (GA4), marking a fundamental shift in how we collect, analyze, and…

2 months ago

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's just another fleeting marketing buzzword—this…

2 months ago

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