Cardinal Path

Personalization vs. Segmentation: Understanding the Difference & Activating the Benefits

If you operate in the world of digital marketing, you know that personalization is all the rage. Want to increase…

5 years ago

GDPR & CCPA: Things to Consider During Consent Roll-out on your Website

The launch of GDPR in the EU and CCPA in the USA has been of concern for many of us…

5 years ago

Tag Management Systems: Market Share in the Top 1000 Internet Retailers

It’s tough to dispute the benefits of tag management systems. They’re pretty much essential in effectively managing digital ecosystems, particularly…

6 years ago

Getting Started with Power BI

If you’re looking to upgrade your business analytics tool but feel uneasy about learning a complicated new data platform, Power…

6 years ago

Analysis Tips & Tricks: Words Matter

Hi There, Hello, Hey! Good Afternoon, To Whom It May Concern, What’s up Party People? Read through the above ‘greetings’.…

6 years ago

A Beginner’s Approach to Learning Data Analytics

I recently began my career in data analytics consulting eager to enter this industry. Not having all the bells and…

6 years ago

POV: Salesforce Acquisition of Tableau

Cardinal Path’s Co-CEO Corey Koberg weighs in on the implications of the world’s #1 CRM and #1 analytics & data…

6 years ago

Elevate Your Digital Brand with Voice of Customer Surveys Designed for Website Visitors

The goal of web analytics is to gain insight into website performance. In order to achieve this, we invest time…

6 years ago

Building a Culture of Testing

When you have people around you that understand and support your goal, it makes the process of generating and executing…

6 years ago

Optimization Testing Strategies: Managing Simultaneous Multiple Tests

Here’s a common scenario – one that is especially relevant to companies that are just beginning to dive into the…

6 years ago

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