Cardinal Path

Expert Answers: Personalization and Optimize 360

During a recent webinar with Anthony Mills, we explored the hot topic of personalization and were given 5 strategies organizations…

6 years ago

Introducing the Marketing Analytics Buyer’s Guide 2019

Cardinal Path is helping marketers to turn the challenges of a complex digital ecosystem into competitive advantage with a set…

6 years ago

It’s not all about the Martech: Expert Advice for 2019 Marketers

One of the flagship sessions of the recent Analytics Rising virtual conference, brought together some of the best and brightest…

6 years ago

Cardinal Path & Merkle join forces with CRM & Google Marketing Platform solutions

Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as…

6 years ago

The 3 Biggest Challenges Facing Martech

Sometimes, a picture really is worth a thousand words. And in the case of the martech supergraphic, that number is…

6 years ago

The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or…

6 years ago

Cardinal Path to provide support & services for Salesforce licensing of Google Marketing Platform

In a move that further builds on the Salesforce and Google Marketing Platform partnership, Salesforce announced today that its customers…

6 years ago

Analytics Rising – Featured Session: Creating a Culture of Testing and Optimization

Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising entitled, Creating a culture…

6 years ago

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech)…

6 years ago

Analytics Rising – Featured Session: Measurement Framework

Alex Clemmons, Director of Analytics & Insights at Cardinal Path is set to present a 30-minute session at Analytics Rising…

6 years ago

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