In our latest webinar, “Applying Data Science Methods for Marketing Lift”, hosted by the American Marketing Association, our Cardinal Path…
The statistical programming language R can be used to make large tasks more manageable and semi-automated and create reusable code…
As you are probably aware, every dollar spent on advertising does not generate equal return. When looking at how media…
A few weeks ago, a coworker asked me for some help with a data cleaning task. I consider him to…
What is data leakage and why does it matter? Data leakage occurs when the data you are using to train…
When you work in one of the fastest- moving industries around, it can be hard to take a step back…
Thursday, November 3rd at 10:00 a.m. PT / 1:00 p.m. ET. Data science can deliver transformational business insights by bringing…
You’ve just finished running a new advertising campaign. Now you want to know the answer to your obvious and most…
“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to…
Google has recently announced that Expanded Text Ads are coming to AdWords. This is very exciting news, because it means…
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