Understanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide…
Channel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups,…
Here at Merkle | Cardinal Path, we’ve been working with Google Analytics 4 (GA4) since 2019, when it was initially…
Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve…
Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the…
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