Cardinal Path

For Google, the Cookieless Future Becomes a Thing of the Past

The cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party…

5 months ago

GA4 and BigQuery: why might data not match?

One of the most common questions we get about GA4 isn’t really about GA4, itself. It’s about why data viewed…

6 months ago

GA4 + Optimizely: Integration Overview

Using engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years,…

8 months ago

Google Delays Third-Party Cookie Deprecation to 2025

Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in response to ongoing regulator and…

8 months ago

Understanding Funnel Reports in GA4

Funnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a…

8 months ago

GA4 Monetization Reports: An Overview

GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s…

8 months ago

A Guide to Engagement Reports in GA4

Understanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide…

8 months ago

Understanding Channel Groupings in GA4

Channel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups,…

8 months ago

GA4 vs. Universal Analytics data discrepancies: what’s “normal?”

Here at Merkle | Cardinal Path, we’ve been working with Google Analytics 4 (GA4) since 2019, when it was initially…

9 months ago

Implementing GA4 for E-Commerce: An Overview (Part 2)

Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve…

9 months ago

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