Cardinal Path

Webinar: Achieving True Omni-channel Marketing with Data Management Platforms

Join Cardinal Path and the American Marketing Association January 26th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on…

9 years ago

Fun with Invisible Unicode Characters

Spending my days in the world of enterprise analytics implementations, I meet a lot of characters. This week I had…

9 years ago

WHY TAG MANAGEMENT IS THE WAY FORWARD IN 2016: NICK IYENGAR EXPLAINS

The most surprising insight gained from our report on the State of Digital Marketing Analytics in the Top 500 Online…

9 years ago

“UP AND RUNNING WITH GOOGLE ANALYTICS PREMIUM:” TAKE THE COURSE FOR FREE ON LYNDA.COM

Google Analytics Premium (GAP) has powerful features and integrations that give organizations great insights into their business. We have seen…

9 years ago

Expert Panel Discussion: State of Digital Marketing Analytics

Analytics platforms are evolving to help marketers manage the complexity of the marketing technology landscape and nowhere is this more…

9 years ago

Analytics Platform Migration Checklist

The deployment of a new platform is the perfect opportunity to implement new data and analytics processes and best practices…

9 years ago

Surprisingly Low Tag Management Solution (TMS) Adoption Among Top 500 Online Retailers

Cardinal Path just released its first bi-annual review of the state of digital marketing analytics tools among the top 500…

9 years ago

Using Analytics and Data to Better Serve Your Customers

Dutch retail giant Wehkamp is transforming its business through data. Working with Cardinal Path, Wehkamp is deploying Google Analytics Premium…

9 years ago

How much of your web content is being consumed?

One of the most common questions we get from marketers is, “How much of my website content is being consumed…

9 years ago

How TravelNevada.com enhanced the customer experience through cross-channel digital insights

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada.…

9 years ago

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