Cardinal Path

Analytics Platform Migration Checklist

The deployment of a new platform is the perfect opportunity to implement new data and analytics processes and best practices…

9 years ago

Surprisingly Low Tag Management Solution (TMS) Adoption Among Top 500 Online Retailers

Cardinal Path just released its first bi-annual review of the state of digital marketing analytics tools among the top 500…

9 years ago

Using Analytics and Data to Better Serve Your Customers

Dutch retail giant Wehkamp is transforming its business through data. Working with Cardinal Path, Wehkamp is deploying Google Analytics Premium…

9 years ago

How much of your web content is being consumed?

One of the most common questions we get from marketers is, “How much of my website content is being consumed…

9 years ago

How TravelNevada.com enhanced the customer experience through cross-channel digital insights

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada.…

9 years ago

Getting Started in your Web Analytics Career

Are you interested in getting into web analytics? Have you googled the term “web analytics career,” found Avinash’s blog posts…

9 years ago

Give Your Data Context with a Solid KPI Framework

Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity…

9 years ago

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…

9 years ago

Luxury on the Web – Rankings, Data, and Analysis of the World’s Largest Luxury E-Retailers

According to a report published in October by InternetRetailer.com, luxury e-retailers are growing considerably faster than other retail web sites…

9 years ago

Running Semi-Automated Tasks on Google Analytics

As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…

9 years ago

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