"Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…
Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers. It will be…
A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards provides an introduction to looking…
This week’s Internet Retailer webinar, Analytics for Ecommerce: Using Data to Drive Online Retail Sales, featured three real-world cases to show…
Google recently featured a case study of Cardinal Path's work with 1stdibs on the Google Analytics Blog; it's worth checking out…
Not every visitor to your website is the same! Each one is at a different stage in their conversion journey…
Purchase Intent, a measure of the probability that a consumer will purchase a product, is being used by marketers to…
Everyone’s talking about Apple’s newest version of its iOS mobile operating system, which enables users to install apps that block…
People are always asking us: which digital analytics platform should we be using? They’re hoping there is a simple,…
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