Cardinal Path

5 Areas where Enhanced Ecommerce Provides Deeper Insights

Even with the remarkable rise of online retail enhanced ecommerce is designed to keep pace. It’s fair to say there…

7 years ago

Data Studio Playbook: Tapping into Google’s Next-level Data Visualization Tool

When it comes to proving marketing ROI and communicating program performance, traditional reporting approaches often lack the context and takeaways…

7 years ago

Google Data Studio – Webinar Q&A & Recap

Rounding out this week’s Google Analytics 360 webinar doubleheader, our Google Data Studio event yesterday featured Nick Mihailovski, Google Data…

7 years ago

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager…

7 years ago

Getting as Complex as Necessary: Attribution Modelling

There is a design principle known as KISS: Keep it simple, stupid: We should aim to keep systems, models, and solutions…

7 years ago

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