One of the most difficult challenges marketers face is the ability to understand how content is performing across all touch…
Attribution is used to determine which marketing events contribute the most (and most often) to sales conversions. But in almost…
Something that is often overlooked in the world of attribution is model validation. It can be hard for organizations to…
In our recently published State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we found that just…
Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying…
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