Cardinal Path

Building a Retail Media Network with Google Marketing Platform

Retail Media Networks (RMNs) are primed for growth in 2024 and beyond as third-party cookie deprecation (3PCD) comes to fruition,…

5 months ago

Implementing GA4 for E-Commerce: An Overview (Part 1)

Part 1: Measuring Product Detail Pages (PDPs) Welcome to the first installment of our series on building out a robust…

5 months ago

Webinar Recap: HIPAA Compliance with Piano Analytics

HIPAA compliance has been a hot topic recently, in light of recent HHS guidance which has created a very broad…

5 months ago

A Guide to Understanding Acquisition Reports in GA4

Understanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has…

5 months ago

Privacy Sandbox: Separating Fact from Fiction

Third-party cookie deprecation (3PCD) in Chrome -- the final step into the so-called “cookieless future” -- is all but upon…

5 months ago

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