Cardinal Path

Getting More Out of the Ad Preview Tool

Generally when the Ad Preview Tool gets used, it’s mainly to have a quick look to ensure that ads are…

12 years ago

AdWords Editor Tools: Duplicate Keyword Finder

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of…

12 years ago

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…

12 years ago

Using Google AdWords Offer Extensions

With the addition of Enhanced campaigns comes an added feature in Google Offer Extensions. If you own a physical store,…

12 years ago

Getting the most from Geo-targeting within Enhanced Campaigns

While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a  move…

12 years ago

Google Analytics “Change History” – New Feature!

Finally! For a long time the analytics community has been asking the Google Analytics team for a way to track…

12 years ago

New Workshop at eMetrics: Mastering the Digital Analytics Process

Based on the study of hundreds of organizations and data collected through the Online Analytics Maturity self-assessment, we can confirm…

12 years ago

Will Google’s “Orca” update target social?

Google's “Panda” and “Penguin” algorithm updates were named after black and white animals. While there is nothing backing up the…

12 years ago

Eight Great Ways to Make Google Analytics Work For You in 2013 – Part Two

Yesterday, we took a look at four new features of Google Analytics that can help you take your usage of…

12 years ago

Piwik as an Alternative?

I was recently chatting with my colleague Geoff Hoffman about Google Analytics alternatives. Specifically, when does it make sense to…

12 years ago

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