Cardinal Path

Register for our upcoming webinar with the AMA: “Applying Data Science Methods for Marketing Lift”

Thursday, November 3rd at 10:00 a.m. PT / 1:00 p.m. ET. Data science can deliver transformational  business insights by bringing…

8 years ago

Data Science Series- Uplift Modeling: measuring true campaign impact

You’ve just finished running a new advertising campaign. Now you want to know the answer to your obvious and most…

8 years ago

Soul-Searching at the SMX Search Marketing Expo

“Change is good… Change is inevitable.” I repeat this silently to myself, every time Google announces their latest change to…

8 years ago

Expanded Text Ads from Google

Google has recently announced that Expanded Text Ads are coming to AdWords. This is very exciting news, because it means…

8 years ago

Cardinal Path Acquired by Dentsu Aegis Network

This was an exciting week for all of us with the announcement of Dentsu Aegis Network’s acquisition of Cardinal Path.…

8 years ago

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