Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity…
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…
According to a report published in October by InternetRetailer.com, luxury e-retailers are growing considerably faster than other retail web sites…
As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…
"Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…
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