Cardinal Path

Google Releases Data on Dads Ahead of Father’s Day

Millennial dads are fast becoming a digital marketer’s dream. They are taking on bigger roles at home and turning to…

9 years ago

Google’s Universal Analytics Two Years In: Hype Or Revolution?

In this post, originally published by Marketing Land on June 16th, 2015, Nick Iyengar, Cardinal Path's Associate Director of Digital Intelligence, shows…

9 years ago

The Top 10 Best Questions to Ask Your Agency about Data and Analytics

Agencies play a critical role in bringing the digital marketing of many large organizations and brands to life. Whether you’re…

9 years ago

Integrating Optimizely with Google Tag Manager

Anyone serious about improving their website must consider using an optimization platform. And what better way than to track results…

9 years ago

The Blue Layer: Tags on page and collection

Every Tag Management Solution (TMS) has its own specifications, tips, and rules. At Cardinal Path, through working day-to-day with different…

9 years ago

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