Cardinal Path

Understanding Data Redaction in GA4

In today’s regulatory environment surrounding the collection and management of customer data, safeguarding sensitive information is a paramount concern for…

6 months ago

Activating Audiences with GA4

Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how…

6 months ago

Chrome has deprecated 1% of third-party cookies. What are you doing to prepare?

Chrome has taken the first step in deprecating cookies. 1% of Chrome users globally no longer have access to 3PC…

6 months ago

So You Really Want to Own Your Ad Tech? Here’s How to Do It.

Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…

1 year ago

Improving Digital Experience with Merkle | Cardinal Path & Optimizely

We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together…

1 year ago

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