Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…
Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…
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