Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…
Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…
Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…
One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies…
Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…
April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is…
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