Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…
One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies…
Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…
April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is…
We sort of know what's coming, but do we know what steps to take now? I find myself simultaneously fascinated…
In a world indelibly impacted by a pandemic, organizations that had already embraced data and digital transformation were well-equipped to…
(Many thanks to my colleague Ariana Wolf for lending her expertise to this post) There are seismic changes coming to…
Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with…
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