Cardinal Path

The Foggy, Unmapped, Dangerous Road to the Post-Cookie Future

We sort of know what's coming, but do we know what steps to take now? I find myself simultaneously fascinated…

4 years ago

A Glimpse into Cardinal Path’s 2021 Marketing Trends Report on Informed Adaptability

In a world indelibly impacted by a pandemic, organizations that had already embraced data and digital transformation were well-equipped to…

4 years ago

Joining the FLoC? Be Ready for the Future of Cookie-less Identity

(Many thanks to my colleague Ariana Wolf for lending her expertise to this post)  There are seismic changes coming to…

4 years ago

What is Google Campaign Manager 360?

Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with…

4 years ago

Cardinal Path Announces Looker Licensing & Services

Cardinal Path has announced its designation as a Looker Delivery Verified reseller and services provider.  Looker is an enterprise-level business…

4 years ago

How to Build an Enterprise Tech Stack – A Salesforce Success Story

Rapid growth - there are worse problems for a company to have. Still, when a large matrix organization goes public…

4 years ago

Your Guide to Navigating the New Google Analytics 4 Demo Account

We’re pleased to announce the launch of the Google Analytics 4 demo properties! These properties provide realistic analytics data from…

4 years ago

First-Party Data vs. Authenticated Audiences: Defining and Understanding the Value of Both

As we launch into 2021 with the expectations of the external environment becoming more positive, it is a great time…

4 years ago

Comparing Universal Analytics to Google Analytics 4: 15 Key Differences to Know

Millions of organizations around the world rely on Google Analytics to better understand their online visitors and create optimal experiences…

4 years ago

When the Cookie Crumbles: What Brands Should Know about the Cookieless (Near) Future

Since this post was published, Google have announced a significant shift in the timeline for the deprecation of third-party cookies…

4 years ago

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