Cardinal Path

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

2 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

2 years ago

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…

2 years ago

Audience Targeting with Display & Video 360 (DV360)

Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…

2 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

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