Cardinal Path

Innovating Out of a COVID Slump

Businesses in all industries and of all sizes have had to scramble to deal with the effects of COVID-19. And…

4 years ago

Create a secondary revenue stream by monetizing your digital properties

Driving revenue is always top of mind for publishers, and in the midst of a pandemic, the pressure to create…

4 years ago

The Four Business Categories in the COVID-era

2020 has been a uniquely challenging year for businesses. We’re all aware of the struggles that small, local businesses are…

4 years ago

What is the effect of ITP on Google Analytics?

If you’ve ever searched on Amazon for a pair of headphones, that pair of headphones likely followed you around to…

5 years ago

How to increase the value of your media spend

Marketers need to regain a sense of control as they work through some difficult decisions. Changes in media consumption, and…

5 years ago

COVID-19: Making informed changes to your marketing strategy

This period of uncertainty isn’t going to last forever. But while it’s here, marketers need to be able to adapt…

5 years ago

Cardinal Path’s Response to COVID-19

We are taking steps to safeguard the health and wellbeing of our clients, our employees, and our business in this…

5 years ago

Expert Answers: CCPA Impacts and Implications for Marketers

The California Consumer Protection Act (CCPA) ushered in another set of compliance risk —and with it an opportunity for organizations…

5 years ago

CCPA: 3 Metrics for Optimizing Your CCPA Processes

By now, most businesses are aware of the California Consumer Privacy Act (CCPA) and some are actively putting measures in…

5 years ago

Testing & Personalization – Moving from Conversion Rates to ROI

If you have been following our blog, you know that we love the field of testing and personalization. Not only…

5 years ago

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