Cardinal Path

Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio

One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…

3 years ago

New Google Analytics Ask-Me-Anything: Your Top Questions

The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…

3 years ago

Google Shifts Timeline on Deprecation of Third-Party Cookies in Chrome: What it Means for Marketers

Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies…

3 years ago

How to successfully transition to GA4

Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…

3 years ago

Apple’s App Tracking Transparency (ATT): Explaining the Impacts & what you can do about it

April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is…

3 years ago

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