Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…
As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…
Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…
In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting…
Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie…
The “cookieless future” topic has been going on for years at this point and for many marketers, the resolution and…
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