Data Privacy

Authenticated First-Party Data and The Value Exchange

Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…

2 years ago

The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement

What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In…

3 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

The Foggy, Unmapped, Dangerous Road to the Post-Cookie Future

We sort of know what's coming, but do we know what steps to take now? I find myself simultaneously fascinated…

4 years ago

Reinventing Analytics for the Data Privacy Era

As consumers become more aware and concerned about how their data is being used, governments and businesses are taking steps…

4 years ago

Joining the FLoC? Be Ready for the Future of Cookie-less Identity

(Many thanks to my colleague Ariana Wolf for lending her expertise to this post)  There are seismic changes coming to…

4 years ago

GDPR Toolkit for Google Analytics Users

Managing GDPR compliance requires learning a new set of tasks. Not only is it an opportunity to grow your skill…

6 years ago

Tealium iQ Consent Manager Helps You Meet GDPR Compliance Challenge

Is your company ready for GDPR? Like many organizations who in some way touch data related to customers and users…

7 years ago

[Video] GDPR: What You Need to Know for Google Analytics and Analytics 360

1,579 is no random number; it is the number of data breaches reported worldwide in 2017, a record year according…

7 years ago

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