Data Privacy

Authenticated First-Party Data and The Value Exchange

Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…

2 years ago

The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement

What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In…

2 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

The Foggy, Unmapped, Dangerous Road to the Post-Cookie Future

We sort of know what's coming, but do we know what steps to take now? I find myself simultaneously fascinated…

3 years ago

Reinventing Analytics for the Data Privacy Era

As consumers become more aware and concerned about how their data is being used, governments and businesses are taking steps…

3 years ago

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