Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few…
Our Training and Education Consultant, Damaris Lasa, chatted with our Machine Learning Engineer, Justin Marciszewski to talk about Machine Learning…
Defining success or failure is critical to the success of every marketing strategy, and measuring success or failure is not…
It’s been estimated that the average American sees about 4,000 ads per day.As a marketer, let that sink in for…
Purchase intent is an exciting new tool in the predictive analytics bag. A purchase intent analysis is a statistically modeled…
Forecasting is everywhere. For years, people have been forecasting weather patterns, economic and political events, sports outcomes, and more. Because…
Predictive analytics can help you use past data to predict likely future outcomes. While these techniques have long been used…
We hear the jargon at every conference: predictive, programmatic, personalization, lifetime value, DMPs, right-message-right-person-right-time and so on. Little wonder then…
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