Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such,…
If you are looking at a data set for the very first time and wondering where to start or trying…
The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The…
Cardinal Path, a leading data and marketing analytics firm, and part of the Dentsu Aegis Network, has been selected by…
Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The…
As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics…
It’s Advertising Week in New York City, and Wednesday (Day 3) was part of the “Data Track” of the event.…
In today's webinar that we co-presented with Internet Retailer, Cardinal Path experts, Nick Iyengar and Mary Andrews, explained how having a solid measurement…
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