Data Strategy

High turnover of CMOs linked to challenges with digital & data

A recent study by Russell Reynolds Associates, shows that CMO turnover is higher than ever. This seems to be especially…

8 years ago

Retailer’s Guide to Activating Audiences Using Analytics- Internet Retailer Webinar Series

If you want to use your analytics to gain insights that move your audience to action, it’s not enough to…

8 years ago

Cardinal Path at the GPeC Summit: Interview with Alex Langshur on Customer Engagement & LTV

Cardinal Path Co-Founder and Senior Partner, Alex Langshur, participated in the recent GPeC Summit as a keynote speaker. GPeC’s official…

8 years ago

A Template for Writing a Digital Data and Analytics RFP

“We need help with our data analytics and optimization strategy, but we don’t know where to start.” At Cardinal Path,…

8 years ago

How To Turn Data Into Dollars: 3 Stages To Activate Your Data

In this post, originally published by Marketing Land, Dave Booth, the 2014 Digital Analytics Association's Practitioner of the Year, explains…

10 years ago

Three Lessons To Remember When Enabling Your Data & Analytics Strategy with Cloud Computing

If you’re like many organizations, data and analytics are fast becoming a fountain of organizational insights, a source of competitive…

10 years ago

Strategy Before Code: A Process for Valuable Analytics

 In this blog, originally published by Marketing Land, Dave Booth, the Digital Analytics Association's Practitioner of the Year for 2014,…

10 years ago

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