Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired…
A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text.…
Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…
In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces.Logical motivations…
When it comes to email marketing, I've been using ExactTarget pretty exclusively. It's a beast of an application, with…
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