Digital Marketing

Persuasive Web Design, Part 19: The Barnum Effect

P.T. Barnum (of circus fame) was a man of many talents. For example, he could take one look at a…

14 years ago

Persuasive Web Design, Part 18: Psychological Biases… Again

This stuff is so much fun, I just can't stop writing about it. Stop me when you've had enough... Attribution…

14 years ago

Problems with Permission: Plenty of Fish

Today we look at an unusual member of the Problems with Permission club. A site that attains permission, appears to…

14 years ago

YouTube Marketing Tips and Strategies

A multimedia presence (i.e. such as TV, Radio, Magazine ads, etc.) has always been an imperative part of a complete…

14 years ago

Persuasive Web Design, Part 17: More Psychological Biases

Last week, I wrote about a few common psychological biases humans share. Today I'll add a few more.Confirmation BiasWe're too…

14 years ago

Persuasive Web Design, Part 16: Know Your Visitors' Biases

We're none of us perfect. As a species, we hold an incredible number of biases, many of which are entirely…

14 years ago

Pirate Metrics: Tracking Business Value

photo by strangeinterlude Every one looks at things like page views and time on site but how valuable are those…

14 years ago

Writing for the Web: Watch Your "We" Count

It's hard listening to someone boast. Not only does boasting lack credibility, it's downright boring. Yet so many websites are…

14 years ago

User Testing of Websites: Leave Your Agenda at Home

I recently reviewed some videos of user testing sessions. I was shocked to see the moderator repeatedly break one of…

14 years ago

Canadian Spam Legislation: Remembering the late Bill C-27

We frequently mention the CAN-SPAM act when talking about email marketing, largely because our client base tends to be American,…

14 years ago

This website uses cookies.