Digital Marketing

Writing for the Web: To Whom, Or Not to Whom

I must admit, every time I use the word whom, I feel a bit uneasy. Though I'm uncomfortable using bad…

13 years ago

Online Persuasion: The Power of Social Proof – Everyone is going!

This is your last chance to sign up for this Wednesday's webinar on Social Proof, presented by Michael Straker. While…

13 years ago

Understanding Social Proof: A Matter of Life or Death?

 As a teaser for next week's webinar, I'd like to provide one simple — if tragic — example of how…

13 years ago

Persuasive Messaging: Time for a Rhyme

Remember Johnnie Cochran's notorious line, "If the glove don't fit, you must acquit"?Of course you do. And not just because…

14 years ago

Web Usability Bloopers: Let's Hear Your Favorites!

Brain Katz approaches my desk – smiling lightly, shaking his head in disbelief. I know what this means: He's come…

14 years ago

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