Digital Marketing

Verify: Low Cost Usability Testing Done Right

I just love it finding new user experience testing tools. And I especially like ones that are simple, fast, affordable,…

14 years ago

5 email marketing questions signaling that its time to educate your clients about spam

Spam is one of those subjects that baffle people. Many clients simply can't understand why people wouldn't want to receive their…

14 years ago

More Copywriting Tips

This is a follow-up post to my earlier Copywriting Tips. If this post helps just one person avoid making an…

14 years ago

Are Traditional Persuasion Techniques Valid Online?

Over the past year, I've written dozens of posts on persuasive web design. Most were based on psychological research conducted…

14 years ago

Yes! The Approachable Approach to Online Persuasion

I recently recommended Robert Cialdini's Influence: The Psychology of Persuasion as the best-ever book on persuasion techniques. And I stand…

14 years ago

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