Digital Marketing

Jakob Nielsen Agrees: Alphabetical Sorting Rarely Works

Jakob Nielsen just posted that "Alphabetical sorting must (mostly) die". I was happy to see this, as it backs up…

14 years ago

Email Marketing Basics: Starting Your Campaign

Email marketing is often cited as one of the highest performing marketing-platforms in an internet marketers toolbox. However, getting started…

14 years ago

Persuade Your Customers By Challenging Them

When we're challenged to find flaws in a product — and come up empty-handed — our opinion of that product…

14 years ago

Online Persuasion: Cialdini's "Weapons of Influence"

If there is one classic book on persuasion techniques — and if you can only read one book on the…

14 years ago

Persuasive Web Design, Part 26: Obedience to Authority

We tend to listen to — and obey — people who are (or appear to be) in positions of authority.…

14 years ago

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