On November 12th, I'll be leading a day-long seminar on Persuasive Web Design. The seminar is called "The Art and…
It's great to have choice. But as with so many other things, too much choice can be a bad thing.…
We are more likely to respond positively to — and be persuaded by — people we like. And guess who…
We recently concluded some interesting A/B/n tests for an online driving school's landing page. I thought I'd share the results,…
Google and WebShare's David Booth are teaming up to offer a free webinar on Thursday, September 24, 2009 at 10:00…
So you’ve finally decided to publish a newsletter or regularly send updates about the latest and greatest deals on your…
It's nice to see our friends at GWO are listening. Just in the past week or two, they've made three…
So following on the heels… or perhaps in the footprints of last month's "Exact Target Social sharing: Augmenting email with…
Last week I promised to share a few of the general principles covered in HFI's new 3-day course on "How…
I just returned from San Diego, where I participated in a 3-day course on advanced persuasion techniques. Led by Dr…
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