I recently blogged about Fostering Commitment Via Public Written Statements. The crux is that once customers have made a public…
I've written lots of posts dealing with online persuasion. But if your website doesn't appear trustworthy, you'll never get a…
A client recently asked for my input on a Cause Marketing (or "Corporate Social Responsibility") initiative they were considering. As…
The other day, some one in the office recommended I try Rapportive. Being a gizmo geek, I love installing plugins…
We don't like uncertainty. We'll take a less-than-perfect choice over an ambiguous choice any day. It might take some convincing…
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