Last week I promised to share a few of the general principles covered in HFI's new 3-day course on "How…
I just returned from San Diego, where I participated in a 3-day course on advanced persuasion techniques. Led by Dr…
We have a client whose IT department is stating that AWStats should be sufficient for their Web Analytics needs and…
You're starting a website and you're excited! You get to choose your own domain name! As the world keeps moving…
So we've prepped our test question, organized our list into randomly sampled groups, made the big send, and waited a…
Please forgive the rant, but I've just about reached my limit. Every day, I see an email or blog comment…
In our last post on email subject line testing we set up two groups in ExactTarget to create two random…
Last week we talked about our "tweet this email" button, and I mentioned ExactTarget and their social forward option. This…
I recently posted on the importance of monetizing the results of GWO experiments. In that example, we increased conversions by…
A couple of months ago you may have noticed—assuming you have signed up for our newsletter—that a "tweet this" button…
This website uses cookies.