The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
In May of last year, I wrote a post about Customer Data Platforms (CDPs). I gave a pretty detailed overview…
In most of our daily interactions, having many choices is a boon to our quality of life. The ability to…
The bar for personalization has been set high by the likes of Amazon, Uber, and Netflix. These companies have built-in…
Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…
Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager…
Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can…
Google’s new Analytics 360 Suite of products are designed to give enterprises a truly integrated package of marketing analytics and…
Organizations that want to go beyond analyzing and learning from their data and into putting their data to action are…
This website uses cookies.