Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys,…
Data-driven transformation is the future of business and there is no question about it. Data-driven transformation means understanding your customer…
The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
In May of last year, I wrote a post about Customer Data Platforms (CDPs). I gave a pretty detailed overview…
In most of our daily interactions, having many choices is a boon to our quality of life. The ability to…
The bar for personalization has been set high by the likes of Amazon, Uber, and Netflix. These companies have built-in…
Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…
Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager…
Data-driven attribution is used to determine which marketing channels have the largest impact on conversion. While rule- based attribution can…
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