ET and GA together at last It is imperative to track your email marketing campaigns and how they perform in…
Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…
A quick, but fun little tool for you people using Greasemonkey and ExactTarget.Irritated by ExactTarget's frequent log-outs—and a log-in form…
As an email marketer growing your list is one of the most important things you can spend time doing. Each…
A while back we had a post on email marketing and the importance of permission. As part of that we…
Back in January, I wrote a post about the dangers of rushing to judgment based on small numbers. I recommended…
So far a lot of the talk has been about how powerful Google Analytics is as a result of its…
success means increasing your conversions Below is VKI Studios' 12 step process to conversion rate optimization testing, and some ideas…
quick results aren't always good results On March 9th, 2009 we launched an A/B/n conversion rate optimization experiment, where we…
Everyone who uses email knows what spam is, and most of those people hate it with a passion. This is…
This website uses cookies.