Digital Marketing

Traffic Sources: AdWords/Ad Versions – to optimize ad creative

If you are purchasing AdWords and using Google Analytics, connecting the two of them together during the implementation or setup…

16 years ago

Traffic Sources: AdWords/Keyword Positions – to optimize bid position

Since AdWords and Google Analytics are both Google products there is some information that can be provided when they are…

16 years ago

The Conversion Rate You've Always Dreamt Of

Even Wider Funnels What is your conversion rate? People talk about a 2.5-3%, some people boast 5%-7%, Schwans foods brags…

16 years ago

Web Analytics – Tracking Website Visitors is democratic.

Who's against video surveillance?When you walk in to a store, there's a good chance you are being video taped. We…

16 years ago

Automatically Skip the Checklist Step of Google Website Optimizer

If you hate useless page loads as much as I do, or if you're a GWO power user, I think…

16 years ago

Tool for Calculating the ROI of Website Optimization

  A very useful tool in planning GWO experiments is the ZAAZ ROI Calculator, found on the ClickZ.com website. It's…

16 years ago

Search and Display Advertising Working Together

It is every online marketer’s question; “Which will result in a better ROI, search or display advertising?” Traditionally the two…

16 years ago

Hossack's eCommerce Hierarchy of needs (ecommerce roadmap to success)

The purpose of this post is to act as a road map for eCommerce businesses to grow, become more profitable…

16 years ago

New siteopt.js Features for Google Website Optimizer

Google has published some new features/functions within the Google Website Optimizer javascript file, siteopt.jsOutlined below are the new features:Returns replacement…

16 years ago

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